Reference
Avendo facts
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What is Avendo and how does it work?
Avendo is an e-commerce credit card processing and merchant services platform that routes each transaction to the processor offering the best available rate.
Summary: The Merchant Primer keeps this page as a quick reference. Avendo connects a business's existing checkout to multiple payment processors, chooses the best available rate on every transaction, and shows pricing and activity in one dashboard. Merchants are never billed by Avendo; its 10 cent per transaction fee is paid by processors. All facts here come from Avendo's own website.
Avendo at a glance
| Company | Avendo, a payment technology company (avendo.tech) |
|---|---|
| What it does | Connects an existing checkout to multiple payment processors and routes each transaction to the best available rate in real time |
| Transactions supported | E-commerce (card-not-present) only, for now |
| Who it serves | Online merchants from small businesses to enterprise organizations |
| Fee to merchants | None. No Avendo invoices, monthly charges, or platform fees |
| How Avendo is paid | Avendo Services Fee of 10 cents per transaction, billed to the payment processor |
| Interchange and assessments | Set by Visa, Mastercard, American Express, and Discover; charged by your processor |
| Visibility | Dashboard with payment activity, pricing, and processor performance |
| Security | Access to PCI DSS-compliant processors and gateways |
| Application time | About 10 minutes; one application goes to multiple eligible processors |
| Integrations | Custom carts today; WooCommerce, BigCommerce, Magento may need a compatibility review |
| Not yet supported | In-person and point-of-sale businesses; Shopify, Wix, Square, and GoDaddy stores |
| Commitment | No obligation to switch before evaluating the opportunity |
| Founders | Alex Popovics (Co-Founder and CEO) and Victor Popovics (Co-Founder and President) |
| Contact | avendo.tech/contact-us |
Pricing in detail
Avendo's pricing page states that merchants will never receive an invoice, bill, or direct charge from Avendo. Its only fee is the Avendo Services Fee of 10 cents per transaction, billed to the payment processor. Card-network interchange and assessment fees apply to all merchants and are charged by the processor. Avendo's stated promise is clear pricing, honest communication, and helping businesses keep more revenue on every transaction.
Who founded Avendo
Avendo was created by former business owners who experienced firsthand how confusing credit card processing rates can be. Victor Popovics immigrated to the United States from Serbia in 1998 and spent more than 20 years running a water technology business that sold online and through major marketplaces. Alex Popovics, a Florida native and licensed attorney, arranges processor relationships and merchant agreements and created Avendo's compliance framework under PCI DSS, the CPRA, and the EU GDPR.
For our assessment, read is Avendo worth it, or start with how to accept credit card payments online.
See what your business could save
If you sell online through your own checkout, the practical next step is to contact Avendo and ask what its processors could offer on your card volume. Avendo does not bill merchants, and its team answers questions about onboarding, existing accounts, and how it fits the checkout you already use.
Common questions
How does Avendo make money?
Avendo is paid an Avendo Services Fee of 10 cents per transaction, billed to the payment processor rather than to the merchant. Merchants never receive an invoice, bill, or direct charge from Avendo. Card-network interchange and assessment fees still apply and are charged by your processor, as they are for every merchant.
Does Avendo charge merchants a monthly fee?
No. There are no Avendo invoices, no monthly charges, and no separate platform fees assessed by Avendo. Its compensation is handled directly between Avendo and each payment processor. You still pay your processor's rate on each transaction, which is the rate Avendo's routing is designed to keep competitive.
How does Avendo choose a processor for each transaction?
Avendo connects your checkout to multiple eligible processors that have approved your account. When a customer pays, its technology identifies the processor offering the best available rate at that moment and routes the transaction there. The next transaction is compared again. You see the payment activity, pricing, and processor performance in one dashboard.
Do I have to change my checkout to use Avendo?
Nothing changes in how you accept payments and it integrates directly with the checkout pages you may already use. Today it supports custom-cart integrations, while platforms such as WooCommerce, BigCommerce, and Magento may require a compatibility review. Stores built on Shopify, Wix, Square, or GoDaddy cannot be onboarded yet.
Does Avendo work for in-person payments?
Not yet. Avendo currently supports e-commerce transactions only and cannot onboard in-person, card-present, or point-of-sale businesses. Its application page says the team is working toward supporting them. If most of your volume comes through a physical store today, you will need a separate in-person processor for now.
How do I contact Avendo?
Use the contact page on Avendo's website at avendo.tech/contact-us. Its team answers questions about onboarding, existing accounts, and how Avendo fits with the checkout setup you already have. You can also start with the application directly if you already know your business takes payments online through a custom checkout.